• A BA in digital business

    Tuesday, September 20, 2016 0

    Recent conversations with my home university have got me thinking about what kind of education future professionals in the field of digital need. This got me thinking: how would a BA in digital business be? Of course, there are already plenty of master degrees covering every single face of the digital sphere. And, of course, there ...

  • Data layer: power up your analytics

    Tuesday, September 6, 2016 0

    You may or may have not heard the mysterious term "data layer" before. If you work in digital marketing, I promise you will come across this term sooner or later. If your area of focus is analytics or marketing technology, you probably have already! Also, if you are new to tag management, you may be wondering whether ...

  • Unleash the power of testing: An introduction to A/B and multivariate testing

    Wednesday, May 11, 2016 0

    Web testing is a method of comparing alternative versions of a webpage in order to determine which one performs better. Read through to learn more about testing and its different forms: A/B testing and multivariate testing. Use testing to become a lion to your HiPPO Your boss walks in. He looks mad. His veins look like his head is going ...

  • SEO trinity: the pillars of search findability

    Sunday, April 17, 2016 0

    If keywords and taxonomy are the pillars of your SEO strategy, I have written this post specially for you, to challenge you and to rescue you from a way of conceiving SEO that should have become extinct long time ago. I want you to forget about sitemaps, meta tags and bids for now. Not because they do not matter (they ...

  • If God ever sends you a message, it will be in the form of a big blimp

    Tuesday, April 12, 2016 0

    Professor Kip Becker from Boston University tells the story of how, for years, he would see from his office's window a big blimp advertising digital cameras. Meanwhile, no other than Kodak —the inventor of the digital camera—, was battling Polaroid in court over instant film patents. That blimp was announcing the end of analog photography and it was ...

  • 3 effective coaching tools that help you define your brand personality

    Tuesday, April 5, 2016 0

    Personality is the quality or state of being a person —it is unique and makes you stand out— regardless of whether you are a company, a brand, or an individual like you, your neighbor, or me. Brands just like companies and individuals are defined and directed by their personality. They are driven by their values and ...

  • How to communicate your personal brand online and offline

    Tuesday, March 22, 2016 0

    Personal branding is the art of marketing yourself. As in any other marketing techniques, many factors weigh in the success of your personal branding campaign: strategy, message, competition, promotion, tactics... and, of course, the product (yes, that would be you). On this post, we will focus on only one of those factors: communicating your personal brand, online ...

  • Not every page is a f$c*ing landing page

    Tuesday, December 15, 2015 0

    A landing page is a webpage that the user can be taken to and that has been designed with a specific conversion-related purpose. Let's break that into pieces: A landing page is a webpage, one single webpage as opposed to an entire website (not to say that one website cannot have more than one landing page, ...

  • The roadmap to attribution modeling

    Tuesday, November 10, 2015 0

    Most of us have no idea about how our customers get to the point making a purchase. The sole fact that they are buying from us is pretty dazzling if you ask me. Because nowadays, when a customer chooses your product, he knows about the existence of many of your competitors and he has been ...

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